This book includes an index and a notes section. The main part of the book ends on page 243. Much of the book is about personalized search and targeted advertising. Warning people that they aren't all seeing the same results and in the quest for what we like, we are missing much of the important news and facts. Explaining how we are giving up control to computers and software without knowing how the decisions on what we see are being made. Also some thoughts on how personal data is collected and used.