I won this through the goodreads first reads program. This is very short and would be great for absolute beginners. Most people who already have a blog wouldn't learn much from this book. I did like the way the definitions (everything is defined) were at the bottom of the pages and I wish more books would use that format. I became annoyed with the way *conquer all obstacles* (complete with the asterisks every single time) was used and over-used throughout the book. That's the name of the author's novel.